A New Envision

Renewing ourselves by learning from the past and preparing for the future.
Karthik Mahadevan
October 24, 2019

Wooosh! That’s how quickly the past two years seemed to have passed for us at Envision. Though each day was a challenging mountain to climb, weeks and months passed at the blink of an eye. Now that we seem to have found solid footing, we are reminded that it’s been two years since the day we anxiously pushed our very first beta out on AppleVis.

Each day, Envision has grown a little bit and with that, all of us have grown too. We went from two guys at a desk to 8 professionals in a room. From a few users to thousands of paying subscribers. From a frugally put together app to an award-winning one.

Along our journey, we learnt a lot. We learnt from our mistakes, our successes, our partners and most importantly from all of our users. Especially, the ones who reached out to us over and over again to encourage us when we excelled and provide constructive feedback when we did not.

We have incorporated all of those learnings, and are proud to introduce two main changes to Envision. One more exterior and the other more fundamental:

A whole new look

When we first launched Envision, we were so focused on optimising for the functionality of the app, that we never put efforts in the aesthetics of the brand. We wanted to make sure that the app works great, not necessarily look great. Hence, when we had to create a logo, we just simply put an ‘e’ in a square and moved on to more important design elements. A year later, a green tint was added to the logo, which still wasn’t important enough for us.

Envision’s first logo, which was ‘e’ in a black square in 2018 and the second logo in 2019 which had a green tint to the same

However, now that Envision has become an app that feels like a futuristic technology that people dreamt of, it has also now become more global than we imagined. We now have users from all over the world, from Toronto to Tokyo.

Screenshot of a tweet from Steve Clark (linked above) and screenshot of a YouTube video be a Japanese user.

This called for a logo that truly represents the futuristic and the global nature of the Envision brand. And this is what we came up with:

Envision’s logo in blue and white backgrounds

The logo is an illustration of two semi-circles of opposing colours that come together to form a circle. Both semi-circles contain a small dot in their centre, which combined appear as eyes on a round face (😶). They are also an abstract version of the YinYang symbol (️☯️). These aspects represent how Envision can compliment human vision to create a more harmonious and enhanced outcome.

We also chose a colour scheme based around a dark Indigo, that represent health and wellness but also accessibility and technology. You will see these new schemes render in accessible formats in the subsequent updates of our app.

A whole new price

Yes, the prices of Envision’s subscriptions are now going to permanently change. We have been paying close attention to the feedback of our users across the world on pricing and we looked mainly into three aspects that sparked the most conversations: the perceived value of the app, the short and long term costs for us per user and the geographical purchasing behaviour. Combining these three resulted in a price strategy that makes the app more affordable for everyone, more adaptable based on geography while also sustaining Envision as a business in the long term.

Though pricing will vary slightly depending on the country, here’s an example of what the new pricing in the USA will be:

  • Monthly Subscription: $1.99 per month
  • Annual Subscription: $19.99 per year.
  • Lifetime Subscription: $99.99 one-time cost, for the lifetime of the app.

We intentionally kept the monthly and annual subscription cost significantly lower than the Lifetime cost for the following reasons:

  • It provides a low-barrier for users who want to try the Envision app for a limited time.
  • It provides freedom to the users to unsubscribe, should they be unsatisfied with the service at any point.
  • It keeps us on our toes to constantly improve our service and provide the best experience.
  • In the longterm, it provides more value to reinvest in app optimization and future product development.

We will still continue to provide the 14-day free trial to all users without requiring a credit card or payment information.

That is all, for now. We hope you like the new and fresh approach to Envision. Over the coming weeks, you will see us introducing more and more changes which will make your app experience even better. If you love the app and want to support us, please spread the word so we can bring about a positive change to more people.

We look forward to seeing you all on the new Envision app.

Cheers,
Karthik from Envision