How to add Alt Text on Instagram?

Here we will explain how you can add Alt Text to your Instagram posts so you can contribute to making the digital world a bit more accessible.

June 7, 2022

Alt Text is a description of your visual content so that people with a visual impairment can know what you’re posting as well. Often people with a visual impairment will use a screen reader function to hear the Alt Text spoken out to them. Here we will explain how you can add Alt Text to your Instagram posts so you can contribute to making the digital world a bit more accessible.

1. Open Instagram and click the “+” in the top right corner and select “Post”

2. Select the picture you would like to post and click “Next”

A screenshot of a 'Create new post' page on Instagram. On the right it shows options to add location, toggle accessibility options and toggle advanced settings.

3. Under "Create new post", scroll down to “Accessibility”

4. Click “Write alt text”

A screenshot of a 'Create new post' page on Instagram. On the right it shows the toggled accessibility option to add alt text.

There you go! You have now made your social media post more accessible, go you! Curious how you can add Alt Text to your other social media channels? Check out our other blog posts

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